Fruit of the Loom

A classic American heritage brand looking to connect with a younger audience. We Brought back the iconic Fruit Guys and updated them for the TikTok generation. We also did multiple “Brand Bets” smaller PR stunts including a Southwest Airlines x Fruit colab that garnered a nod at the Oneshow and a limited edition set of Conversation Stopper Sweaters to ease your holiday dinners.

We made close to a 100 pieces of content Watch them here: They changed the cast after we stopped working on the Biz! TikTok